While the media sector performed strongly in 2009, recovering $200 billion of value, or 63 percent of what it lost in 2008, online content providers and distributors made up more than half of these gains, according to Oliver Wyman's 2010 Communications, Media, and Technology State of the Industry Report.
fake rolexWyman's report found gains in China, where media sector market value increased by 200 percent. The report, which analyzes the top 450 publicly quoted companies in the Communications, Media, and Technology industries (CMT), suggests that the trend toward online media cannibalizing traditional platforms could edge the industry toward a "zero-sum game" and increase the pressure on existing players to sharpen online strategies.
In a release, the Company noted: Online video viewing minutes increased in 2009 by 50 percent in the U.S. and 30 percent in Spain, with TV shows and movies accounting for around half of these minutes.
Clip in human hair extensions "These averages, however, mask the full extent of the change among the subset of the population that watches long-form content online," said Robert C. Fox, a Partner in Oliver Wyman's Communications, Media, and Technology practice. "In the U.S., for example, among those who watch long-form video online, 15 percent of their total
embroidered patches long-form viewing is online and their linear TV and DVD viewing decreased in 2009. Similarly among all 18-34 year-olds, a key advertising demographic, all forms of viewing other than online and mobile dropped in 2009."
"The pace of growth in online-video viewing is striking," said Fox. "However, while the platform is still in its infancy, the behavior of today's online population suggests that much of this growth will come at the expense of traditional platforms. Video could be headed for a zero-sum game."
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